The short version
I am a technology leader based in Dubai with an eighteen-year path from graphic design through web, e-commerce, digital growth and engineering to group CTO. Today I run technology for a group of UAE ventures, build my own platforms, including AedahSuite, and take a limited number of consultancy clients.
Clients get one accountable lead who can hold the strategy conversation with a founder or board and still review the pull request. Larger builds are delivered by developers on my team under my architecture and review.
At a glance
Based inDubai, UAE · Dubai residency
Working withUAE, GCC, Europe and US clients
TodayGroup CTO and independent consultant
Published work27 case studies, each written from the code
CertificationsIBM Full-Stack JavaScript Developer · Google Project Management
How I work
I still write the code.
I review your architecture in the afternoon and can be in the codebase fixing it by evening.
Business first, then the stack.
I came up through design, e-commerce and growth before infrastructure, so the work is judged on commercial outcome.
Judgment under real constraints.
Knowing when to fix directly and when to escalate comes from running live production.
Scoped, never open-ended.
Every engagement starts with a written deliverable and a timeline.
The path
2007Graphic designer, at sixteen
2013E-commerce, POS and inventory for a fashion brand
2015Head of e-commerce and digital
2017CTO at Netrosol, five years leading software teams
2022COO, technology operations across a client portfolio in Dubai
2023Independent consulting for UAE SMEs
2024CTO of Nokhba.ai, an AI career platform, to production
2026Group CTO for Nomad Universe, Gentoo Tickets and NOMAD Events; builder of AedahSuite
Read the full resume or download it as a PDF.